ABOUT

"... And of course I could have decided to only manufacture products for dark skin types. However, I knew the feeling of being left out and didn't want to follow in the footsteps of those who had been doing this long enough. I wanted to show that it was it is possible to cover the needs of all skin types and colors. "

My name is Adelaide, I am 25 years old and a native of Hamburg with Ghanaian roots.

On September 1, 2018, I finally dared to step into the cosmetics industry as an entrepreneur and for a decisive reason.

As a child I suffered from a sun allergy, extremely dry skin and an inherent form of hyperpigmentation (melasma). In addition, there were badly blemished skin and even more pigment spots in the teenage years. My dermatologists were at a loss. After many prescribed ointments and creams, they were of the opinion that my dark skin type would have to get used to my pigment spots and melasma. When I tried to hide my skin problems, the next disillusionment followed in the drugstore. Not only were there no care products for my skin type, but also no make-up for my skin tone. My confidence level? 0!

Even then I recognized this big gap in the cosmetics industry.

After the age of 17, I dealt intensively with skin care cosmetics, effective ingredients and effective routines. After many trials and errors, after four years I suddenly found a routine that seemed to help my skin, which was covered with pigment spots and blemishes. This did not go unnoticed by my family, friends and acquaintances and they too began to be interested in my enriched shea cream .

In short: They tried it, noticed an improvement in their complexion after a few weeks and I knew that I had created something out of my suffering that could possibly also help other people.

I quickly realized that I wanted to start a cosmetics company. Not the easiest job I'd chosen, of course. Especially not as the sole boss and employee of my company. I was aware of that. But for me there was only the option to continue complaining about the cosmetics industry or to go out and make a change.

And of course I could have decided to only manufacture products for dark skin types. However, I knew the feeling of being left out and didn't want to follow in the footsteps of those who had been doing this long enough. I wanted to show that it is possible to meet the needs of all skin types and tones. My goal from the beginning was therefore to give women with a wide variety of skin types, tones and hair textures the opportunity to feel good in their skin and to be able to take care of it effectively and without restrictions with the right care products.

Contrary to the apparently norm of the German cosmetics industry, I therefore consciously include the needs of dark skin types as well as curly and frizzy hair types in product development.

Since the launch of the first two products in February 2019, I have received numerous positive feedback and great before-and-after pictures from customers, with whose skin type and tone I can not always identify, but I do her feeling of wanting to feel comfortable in his skin as a woman ( or man)

Now I'm working on new products and I'm excited to see what Unrefined Riches has in store for you in the future.

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