My name is Adelaide, I am 26 years old and a native of Hamburg with Ghanaian roots.
On 1. September 2018 I finally took the step as an entrepreneur into the cosmetics industry for very strong reasons.
As a child, I suffered from sun allergies, extremely dry skin and an inherited form of hyperpigmentation (melasma). In addition, I had very blemished skin and even more dark spots in my teens. My dermatologists were helpless. After many prescribed ointments and creams, they were of the opinion that with my dark skin type I would have to get used to my dark spots and melasma. When I tried to conceal my skin problems, the next disillusionment followed in the drugstore. Not only were there no skincare products for my skin type, there was also no make-up for my skin tone. My self-confidence level? 0!
Even then, I recognized this major void in the cosmetics industry.
After the age of XNUMX, I became intensively involved in skincare cosmetics, effective ingredients and effective routines. After many trials and errors, after four years I suddenly found a routine that seemed to help my skin, which was covered with dark spots and blemishes. This did not go unnoticed by my family, friends and acquaintances and they too began to take an interest in my SHE[A] RAW - an enriched and whipped shea cream.
In short: They tried them, noticed an improvement in their complexion after a few weeks and I knew that I had created something out of my suffering that could possibly also help other people.
I quickly realized that I wanted to start a cosmetics company. Not the easiest task I'd chosen, of course. Especially not as the sole boss and employee of my company. I was aware of that. But for me the only options were to continue complaining about the cosmetics industry or to go out and change something.
And of course I could have decided to only manufacture products for dark skin types. However, I knew the feeling of being left out and didn't want to follow in the footsteps of those who had been doing this long enough. I wanted to show that it is possible to meet the needs of all skin types and tones. My goal from the beginning was therefore to give people with different skin types, tones and hair textures the opportunity to feel good in their skin and to be able to take care of it effectively and without restrictions with the right skin care products.
Contrary to the apparent norm of the German cosmetics industry, I therefore consciously include the needs of dark skin types as well as curly and kinky hair types in product development.
Since the launch of the first both productsIn February XNUMX I received numerous positive feedback and great before-and-after pictures from customers, with whose skin type and tone I cannot always identify, but with their feeling of wanting to feel comfortable in their skin as a human being .
Now I'm working on new products and I'm excited to see what Unrefined Riches has in store for you in the future.